World Social Media Day
June 30: World Social Media Day
World Social Media Day, launched by Mashable in 2010, celebrates the incredible impact of social media on communication, connection, and culture. This day recognises how platforms like Facebook, LinkedIn, Instagram, Twitter, and TikTok have revolutionised the way we share information, build relationships, and conduct business. However, while social media has many benefits, it also introduces risks such as privacy violations, misinformation, and cyber threats.
World Social Media Day serves as a timely reminder to use social platforms responsibly and to protect yourself—and your organisation—while engaging online.
Human Risk Management: The Key to Staying Protected
Social media risks often stem from human error, such as clicking on suspicious links, oversharing, or failing to secure accounts. By empowering employees and individuals with better awareness, organisations can greatly reduce these risks:
- Think Before You Post: Remind employees that anything shared online—whether personal or professional—could be seen by attackers or competitors.
- Beware of Social Engineering: Cybercriminals often use fake profiles or deceptive messages to manipulate individuals into sharing sensitive information.
- Protect Sensitive Data: Avoid posting details like travel plans, job responsibilities, or company projects that could be exploited by attackers.
Human risk management focuses on building habits that encourage secure, thoughtful engagement on social media.
The Role of Security Awareness Training
World Social Media Day is a great opportunity to incorporate social media safety into your security training initiatives. Key areas to focus on include:
- Recognising Social Media Scams: Teach employees to identify fake friend requests, phishing messages, and malicious links on platforms.
- Strengthening Account Security: Encourage the use of strong, unique passwords and multi-factor authentication (MFA) for all social media accounts.
- Social Media Policies: Provide clear guidelines on what employees should and shouldn’t share on their personal accounts, especially if they mention the company.
- Understanding Digital Footprints: Educate individuals about how their posts and interactions can contribute to a lasting online presence that attackers may exploit.
Training helps employees become proactive defenders of their personal and organisational security when using social media.
How we can help
Contact TSC today to learn about our new Human Risk Management Platform. The platform has a huge suite of learning resources and can include bespoke learning to focus on the specific risks your organisation faces.
TSC's vast library of awareness materials are perfect for Identity Management Day:
Animations
- Social media (120 seconds)
- Deepfakes and digital identity (120 seconds)
eLearning courses
- Your digital footprint (10 or 15 minutes)
- Cyber security essentials (10 minutes)
Games
- Social Media Harvesting
- Cybermaze
Infographics
- Social media
Ready to kick-start your campaign schedule? Get in touch with TSC today.
Relevant (free!) resources
- eBook: Your digital footprint
Why choose TSC
Essential and engaging
Bite-sized training to reduce cognitive fatigue
Scenario-based activities
See how we can help you protect your organisation today?
Stay up-to-date with The Insider
Our services
Company
Resources
Explore
© The Security Company (International) Limited 2025
Office One, 1 Coldbath Square, London, EC1R 5HL, UK
Company registration No: 3703393
VAT No: 385 8337 51
