Reach case study

Reach PLC are the largest commercial news publisher in the UK and Ireland. With over 130 print and online brands under their umbrella, Reach PLC attracts 42 million unique monthly web visitors and over 11 million registered users.

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The challenge

TSC's aim with Reach PLC was to enhance employee understanding of relevant cyber security risks in a fast-moving diverse organisation.

Our starting point was to gather as much information as possible about the organisation, its differing audiences, and the effectiveness of the existing communications channels.

The solution

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Identify the various internal learning styles

To appeal to as many learning styles as possible we created a blend of communications collateral. These included:

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Animated infographics

Perfect for those who learn through video style content.

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Micro eLearning

Increase information retention by reducing cognitive overload.

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Gamification has been shown to increase engagement and retention by appealing to peoples competitive drive. All our games include various engagement drivers such as: point scoring, peer competition, teamwork, and score tables.

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Accounting for potential pitfalls

To minimise cognitive overload in such a busy environment, we focused on Reach’s three main cyber security risks:

  • Phishing
  • Ransomware
  • Working from home

Our animated infographics, and incentivised games were all huge hits, and the Executive team were very impressed with the levels of engagement.

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Client feedback

“I have enjoyed working with TSC and would highly recommend them based on the exceptional level of support we’ve received. The team has been fantastic in supporting our Year 1 training and awareness activities and I look forward to working with them on our Year 2 campaign. A great company to partner with for all your cyber security training and awareness initiatives”""

- Jat Chana (IT BRM & Service Assurance Manager)

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